Eliquis.com

PROBLEM Create a UCD experiences for mobile site of eliqus.com. The experiences must be simple, intuitive and content should be legible. The design interactions will be tweaked according to user testing on the site that will be conducted during the design phase. THINGS TO CONSIDER What happens next? How does the site function? What is simple enough? Does the user know how to use a iPhone? Who is the audience? The mindset of the user? OPTIONS The first experience created was a tilted home page with a hamburger menu. A user could access content by tapping a tile or opening the menu. The link tapped will go to the corresponding page. The second experience was a single page experience, where all the content on the site is accessed one page with a scroll interaction. There is a global nave at the top of the page and a swipe right arrow on the screen. Users can access all content from tapping a icon on the nav swiping to thee right without leaving the page. RESULT Option two was chosen for its simplicity, user friendliness, legibility. It solves all issues and meets requirements. All question considered where answered.